Today, the android platform sees a lot of app downloads than iOS, however Apple’s App Store regularly dominates in terms of revenue. Now, Google is going to narrow the revenue gap by introducing a brand new method for users in rising markets to pay for apps: with cash. the company today announced it’s launching “pending transactions,” that offers users other ways to pay that don’t require a credit card or the other traditional style of on-line payment.
Lack of access to credit is one in all several reasons why users in rising markets gravitate towards free-to-play and ad-supported games and applications, rather than paid downloads and in-app purchases.
To address this drawback, Google has already rolled out alternative payment choices over the years — like support for eWallets, UPI in india, and carrier billing, for instance. Over the past year, it’s additional twenty a lot of carrier request partnerships, transferral the entire variety of carriers supporting this selection to over one hundred seventy worldwide, to reaching over a billion users through this one request choice.
But carrier request isn’t a universal option, and it’s not forever a most popular one.
To reach those users World Health Organization trust a lot of on money, Google is currently rolling out another payment choice.
“We recognize that emerging markets ar a key area of growth for you all, that is why we’re excited to announce ‘pending transactions,’” same Aurash Mahbod, the Director of Engineering to blame for the Play Store and Games on Google Play, speaking at the Google I/O Developer conference today.
“This could be a new category of delayed style of payment – like cash, bank transfer and direct debit,” he explained.
The option provides an android user the flexibility to decide on another payment technique at checkout once paying for an application or in-app purchase. rather than charging associate degree hooked up mastercard, as an example, the user will instead prefer to receive a payment code that they will use to obtain their purchase victimisation money at a close-by store.
Once at the shop, the user shows the payment code to the cashier and pays. among ten minutes when finishing the group action, the user can receive their purchase associate degreed an email with their proof of payment. (The fine print notes this could take up to 48 hours, at times, however).
While this makes paying for apps and updates easier for cash-only robot users, if they later desire a refund, they won’t get money back — only Play Store credit
The pending Transactions option is one in all many updates inward within the new Google Play billing Library (version a 2.0), however is that the most interesting in terms of what it suggests that for increasing the amount of paid transactions in rising markets.
Another notable update is that the choice, “Subscribe & Install”, that offers users a free trial subscription at identical time they install the app — dead one click of a button.
This feature is presently out there in Early Access, and partners who have used the choice are seeing a mean of 34th growth in paid subscribers, Google same.
The Google Play billing Library 2.0 — currently the official thanks to integrate apps with Google Play request — is out there currently in Java, with C++ and Kotlin support coming back before long.
More data about the new choices are going to be announce to the android Developers site here.
