Gmail has received AMP (Accelerated Mobile Pages) support more than a year when Google announced the new development. With the new move, “dynamic” emails with interactive content is accessed through Gmail and users will take action such as RSVP to an event, fill out a questionnaire, or browse a list directly from among an email.
corporations like Booking.com, Oyo Rooms, Pinterest, and RedBus are among the early adopters of AMP for Gmail. Similarly, email purchasers like Outlook, Yahoo Mail, and Mail.ru are set to add AMP support.
Google in a very diary post highlighted that with AMP for Gmail, users are going to be able to reply to an existing comment, RSVP to an event, or fill out a form directly from among the e-mail they’ve received on Gmail.
This adds a dynamic nature to emails and reduces the burden of moving from one tab to a different to perform a certain task.
“Take commenting in Google Docs, for example,” Gmail’s Product Manager Aakash Sahney explained in the diary post. “Instead of receiving individual email notifications once someone mentions you in a very comment, now, you will see an up-to-date thread in Gmail wherever you can simply reply or resolve the comment, right from among the message.”
The new expertise on Gmail is not one thing afresh. Google announced AMP for emails back in February last year. It came as an expansion to the existing AMP project that Google aimed to make webpages load faster on mobile devices.
However, Google has now revealed that it’s releasing a beta of AMP for Gmail to the general G Suite audience.
At present, support for AMP is rolling to Gmail users on the web, though mobile users would also get a similar expertise within the coming future.
G Suite customers are going to be able to enable dynamic email for their organisations directly from the Admin console in the next few days.
Google is working with partners like Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, Oyo Rooms, Pinterest, and RedBus who can begin providing dynamic emails.
Likewise, third-party email products, including Amazon SES, Litmus, Pinpoint, SparkPost, and Twilio Sendgrid also are implementing necessary changes at their end to enable AMP support.